Director of Marketing
MX-NAY-Bahía de Banderas
Omni Hotels Management Corporation
Req #: 130135
Type: Pontoque Resort at Punta de Mita
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Overview: Debuting in early 2027, the Omni Pontoque Resort at Punta de Mita will be Omni's first owned and managed property in Mexico! The Director of Marketing is a dynamic and strategic leader responsible for driving the overall marketing strategy and execution for our resort property. This role is focused on elevating brand awareness, increasing market share, and driving revenue through integrated marketing initiatives across leisure, group, spa, F&B, golf, and other resort-specific segments. The ideal candidate brings a blend of creativity, analytical thinking, team leadership, and hospitality insight. This position is primarily based at the resort, with remote arrangements considered for highly qualified candidates. Preference will be given to applicants located on the West Coast of the United States or in Mexico City. Remote candidates should anticipate travel obligations of approximately 25-30%. Responsibilities: Strategic Planning & Brand Management * Work alongside the Director of Sales & Marketing to lead the strategic direction, planning, and execution of marketing and communication efforts. * Develop and implement the annual marketing plan aligned with the resort's revenue goals and brand vision. * Ensure brand consistency across all channels and touchpoints. * Collaborate cross-functionally with resort departments including Rooms, Spa, Golf, Membership, F&B, and Events to align messaging and strategic efforts. * Work closely with corporate marketing to align local and national efforts. * Create and present marketing reports highlighting campaign performance, market trends, guest engagement, and ROI to stakeholders and ownership groups. Team Leadership & Development * Lead and mentor a high-performing marketing team including a Marketing Manager, Marketing Coordinator, and agency partners. * Foster a collaborative environment that encourages growth, creativity, and accountability. Digital Marketing, CRM & E-Commerce * Lead the resort's digital presence including SEO, paid media, website optimization, email marketing, and social media. * Lead CRM and loyalty strategy including targeted guest communications. * Analyze online traffic, conversion metrics, and guest engagement to drive booking performance. Public Relations & Communications * Partner with PR agencies to pitch stories, manage media visits, and drive earned media placement. * Oversee the creation and distribution of press releases, media kits, and promotional content. * Manage crisis communication and reputation strategy when needed. Content & Creative Strategy * Direct the development of photo, video, and written content to showcase the resort's offerings. * Oversee brand photography and videography production, managing the digital asset library for consistent visual storytelling. * Maintain a content calendar that supports seasonal campaigns, packages, and promotions. Event, Experiential & Partnership Marketing * Design and execute marketing plans for resort activations, holiday campaigns, and large-scale events. * Develop and lead demand-driving initiatives that attract new audiences and drive visibility across key segments. * Cultivate partnerships with local organizations, tourism boards, and lifestyle brands to expand reach and guest engagement. * Identify, secure, and activate strategic sponsorships to support event programming and resort exposure. Revenue Collaboration & Budget Oversight * Partner with sales, revenue, and operations teams to support demand generation and maximize profitability. * Develop promotional strategies for need dates and shoulder seasons. * Manage the resort marketing budget including forecasting, reporting, and ROI evaluation. * Oversee external agency and vendor relationships, including PR firms, advertising agencies, and production partners. Qualifications: * Previous Mexico resort experience required * Bi-Lingual (Spanish & English) strongly preferred * Opening resort experience preferred * Bachelor's degree in Marketing, Business, Communications, or related field. * 7-10 years of progressive marketing experience in hospitality or luxury lifestyle brands, with at least 3 years in a leadership role. * Proven track record in digital marketing, branding, and ROI-driven campaigns. * Strong leadership, project management, and budget oversight skills. * Experience with analytics tools (e.g., Google Analytics, STR reports, CRM platforms). * Excellent communication and presentation skills. * Passion for travel, hospitality, and exceptional guest experiences. * Preferred Experience * Previous marketing leadership at a luxury resort or full-service hotel. * Familiarity with wellness, golf, culinary, and/or destination experiences. * Experience working with marketing agencies, photographers, and creative teams. Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.
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