Director of Brand Creative and Content
US-FL-Miami
Windstar Attract Portal
Req #: 38058
Type: Full-Time Year-Round
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Overview:
Awarded World's Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world's best small ports and hidden harbors. Its three sailing yachts and three all-suite yachts carry just 148 to 342 guests and cruise around the world.
Our Mission: We imagine and deliver personalized and immersive experiences 180 degrees from ordinary
Our Vision: Enriching people's perspective through inspired travel
Our Values: Welcoming, Innovative, Now, Discipline, Serve, Teamwork, Authentic, Responsible
Windstar Cruises is a luxury small ship global cruise line, dedicated to delivering unique travel experiences that are beyond ordinary to our discerning guests. We are seeking a Creative Director to lead the creation of our new in-house creative team and elevate the visual and creative direction of our brand to ensure its unique brand identity is clearly present in all elements being produced. This role will report to the Vice President of Marketing and be a key contributor in positioning Windstar Cruises as a leader in a highly competitive market.
As the Director of Creative & Content at Windstar Cruises, you will be a key leader within the Marketing organization, reporting to the Vice President of Marketing. You will own the ongoing creative and content expression of Windstar's luxury brand and "180 degrees from ordinary" positioning across all guest touchpoints-shoreside and onboard. This role will evolve our in-house creative team into a content-led, always-on publishing engine that brings the rebrand to life daily. This role will own the creative and editorial vision and ensure consistent, premium brand expression across owned channels (dot-com, email/CRM, onboard, trade/sales) and amplified through social/earned media. You will lead end-to-end storytelling-from strategy to production to distribution-using performance insights and AI-enabled tools to scale quality content efficiently. In addition, you will own Windstar's quarterly promotional campaigns and key tactical initiatives, ensuring they ladder into the always-on program. Success will be measured by exceptional creative quality and by sustained audience growth, engagement, and commercial impact driven by consistent, on-brand storytelling at scale.
Responsibilities:
* Creative & Content Leadership
* Lead the evolution of Windstar's in-house creative team into a best-in-class content-led team that delivers always-on storytelling and campaign support across marketing, sales, and product delivery.
* Establish a clear creative and editorial vision that translates the rebrand into daily content, defining what Windstar stands for and how we show up across channels.
* Translate brand priorities into actionable, platform-specific content and distribution strategies that drive awareness, deepen engagement, and deliver measurable business outcomes across owned, earned, and emerging channels.
* Editorial Strategy & Always-On Content Program
* Define and own Windstar's ongoing content strategy, including editorial pillars, recurring series, seasonal narratives, and channel priorities aligned to business goals.
* Build and maintain an editorial roadmap and publishing cadence that supports the rebrand year-round (not only during campaigns).
* Develop scalable content formats and series ("content IP") that can be produced efficiently and recognized as Windstar signatures across channels.
* Own editorial governance and prioritization, balancing always-on roadmap vs. campaign and stakeholder needs with clear capacity allocation.
* Brand Stewardship & Rebrand Expression
* Serve as the senior guardian of Windstar's brand identity, ensuring all content and creative deliverables reflect luxury, distinctiveness, and the "180 degrees from ordinary" promise.
* Maintain and evolve brand guidelines, templates, and toolkits to enable consistent, efficient content creation across global channels.
* Ensure editorial voice, visual identity, and storytelling remain cohesive across shoreside marketing and onboard experiences.
* Content Creation & Channel Packaging
* Lead the development of compelling, visually striking content-from core storytelling assets to multi-format packages optimized for social, digital, print, and onboard use.
* Oversee concepting and production of video, photography, design, and written content-ensuring every core story is designed for repurposing ("core cuts") across channels.
* Drive personalization of content for key audiences: new-to-brand travelers, past guests, travel advisors, and employees.
* Social Media Partnership & Distribution Integration
* Partner with the Social Media team as a co-owner of the content engine: shared editorial calendar, joint planning, and aligned success metrics.
* Incorporate platform trends, community insights, and performance learnings into content strategy and creative development.
* Ensure content is channel-native and optimized for engagement, reach, and brand growth.
* Team Leadership & Development
* Lead, mentor, and inspire a multidisciplinary creative and content team, fostering innovation, collaboration, and excellence.
* Establish clear role expectations and performance goals aligned to always-on content outcomes.
* Support career development and elevate skills in content strategy, storytelling, and multi-channel creation.
* Content Operations & Performance Learning
* Work closely with Creative/Content Ops to manage workflows, resourcing, and timelines that support a reliable publishing cadence.
* Review content performance (in partnership with Social and Analytics) to identify winners, optimize formats, and refresh high-performing content.
* Build systematic processes for scaling content efficiently while maintaining brand standards.
* Project, Vendor, and Shipboard Collaboration
* Oversee multiple creative and content initiatives simultaneously, ensuring deadlines are met and priorities align to the editorial roadmap.
* Collaborate with external vendors and shipboard teams as needed to capture the Windstar experience in an authentic, guest-respectful way.
* Ensure onboard and shoreside content capture supports always-on storytelling needs and fuels future series.
Qualifications:
* Bachelor's degree in Graphic Design, Fine Arts, Communications, Marketing, or a related field (Master's degree preferred).
* 6+ years of creative leadership experience, ideally within luxury travel, hospitality, lifestyle, or premium consumer brands (digital agency or in-house agency preferred).
* Strong portfolio demonstrating excellence in brand storytelling across digital, print, social, and video.
* Proven ability to lead teams producing always-on content at scale while sustaining premium creative quality.
* Deep understanding of content strategy, editorial planning, and multi-channel storytelling.
* Experience partnering with social/media teams and using performance insights to drive iteration.
* Proficiency in design tools (Adobe Creative Suite) and familiarity with modern content production workflows.
* Exceptional leadership, communication, and stakeholder management skills.
* Strong project management and organizational abilities; comfortable balancing long-range planning with fast-turn needs.
EEO: Windstar Cruises is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
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