Director, Shopper Consumer Insights
US-MO-Saint Louis
Advantage Sales & Marketing
Req #: 438596
Type: Full Time
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Overview: Director, Shopper Consumer Insights At our Company, we grow People, Brands, and Businesses! We are seeking a Director, Shopper-Consumer Insights, a strategic leader responsible for shaping the shopper and consumer insights agenda and leading a high-impact insights function supporting our CDS Costco business. This role guides analysts in developing insight‑driven storytelling, marketing performance analysis, and strategic recommendations that elevate our partnerships with internal teams, retailers, and brands. The Director champions a culture of insight‑driven decision‑making and ensures shopper perspectives are integrated into strategic planning, experiential marketing evaluation, and go‑to‑market execution. Take this opportunity to join North America's leading business solutions provider and build your career working with amazing people in a growing industry! What We Offer * Full-Time Benefits (Medical, Dental, Vision, Life) * 401(k) with company match * Training and Career Development * Generous Paid Time Off Responsibilities Insight Leadership & Storytelling * Lead development of insight‑driven storytelling, integrating multiple data sources into compelling strategic narratives. * Coach analysts on insight generation, data visualization, story flow, and producing clear action‑oriented recommendations. * Oversee marketing performance analytics, including digital, experiential, sampling, promotions, trial, repeat rate, and incremental lift. * Drive thought leadership by developing monthly content that supports enterprise visibility and competitive positioning. Marketing & Shopper Analytics * Integrate POS, panel, and shopper data to evaluate marketing tactics and demonstrate ROI. * Conduct analysis on experiential/sampling programs and create recommendations that improve activation strategies. * Build comprehensive solutions by combining multiple datasets to identify business opportunities. Business Partnership & Problem Solving * Serve as a strong business partner across internal and external stakeholders. * Translate business problems into data‑driven solutions and provide strategic, insight‑led recommendations. * Maintain hands‑on support for a select number of high‑priority clients or customer teams as needed. Team Leadership & Development * Lead and develop a team of direct reports, ensuring capability building, workload balance, and quality delivery. * Guide the team in developing insights, preparing presentations, and enhancing analytical rigor. * Facilitate ongoing best‑practice sharing sessions with clients and internal partners. Stakeholder & Executive Engagement * Partner closely with CDS leadership and key executive stakeholders to align insight strategies with business needs. * Participate in new client opportunities as a subject matter expert. * Support relationship development with retailers, brands, and internal leadership teams. Operational Excellence * Organize and leverage data to support experiential marketing and performance evaluations. * Oversee processes that maintain accuracy, clarity, and value‑driven measurement frameworks. * Represent and sell analytic capabilities and services to clients and prospects. Qualifications * Bachelor's degree required; MBA preferred. * 8+ years of experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields. * Proven leadership experience with a track record of influencing stakeholders and executive partners. * Strong presentation skills and comfort communicating complex insights to executive audiences. * Experience using POS, panel, and shopper datasets. * Category management experience is optional and secondary to marketing performance analytics experience. * Approximately 25% travel expected. Job Will Remain Open Until Filled Responsibilities: The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Responsibilities * Leverage and organize data for insight driven analytics in support of new item initiatives and assortment opportunities across multiple shopper insight clients * Integrate point-of-sale, panel, and geodemographic data alongside shopper data to create a comprehensive solution * Track and guide processes across direct reports, reinforcing the importance of value creation measurement with clients and customers * Engage with customers, clients, and internal stakeholders to understand strategies and objectives * Maintain hands-on responsibility for an appropriate number of clients and customers * Sell analytic program capabilities and services to current and prospective clients * Participate in new client interviews as a subject matter expert * Create insight driven presentations integrating multiple data sources with actionable and quantifiable tactics and strategies * Develop presentations focused on storytelling, flow, visualizations, and clear headlines * Provide guidance to direct reports on analytic processes, data integration, and data interpretation * Coordinate and facilitate regular best practice sharing meetings with clients * Build and maintain professional skills through educational opportunities, professional publications, and industry networking Qualifications * Education Requirements: Bachelor's degree or equivalent experience (MBA degree or equivalent experience preferred) * Experience Requirements: 8+ years experience in relevant field * Travel requirement: 25% travel expected Supervisor Responsibility * Direct Reports: Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources * Indirect Reports: May delegate work of others and provide guidance, direction and mentoring to indirect reports Required Knowledge and Skills * Well-organized with strong attention to detail and accuracy * Ability to work confidently with and present to clients, customers, and internal leadership * Ability to prioritize business requests, manage resources, meet deadlines, and deliver against a budget * Ability to represent the company in a professional manner * Creativity with a passion for visually compelling presentations * Strong written, verbal, and interpersonal communication skills * Forward-looking, strategic thinking ability * Ability to sell services to clients and customers * Consulting and influence skills with retailers, clients, and direct reports * Experience managing and negotiating with syndicated data providers * Ability to lead clients through shopper-based strategic category planning * Advanced proficiency in common business productivity tools * Deep experience applying shopper panel and geodemographic data across multiple analytic methodologies * Strong understanding and application of category management principles * Ability to integrate multiple data sources into a comprehensive solution * Passion for self-development and development of others * Demonstrated ability to manage, lead, mentor, and inspire Environmental & Physical Requirements Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs. Additional Information Rega
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