Overview:
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities:
* Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
* Assesses & reacts to market trends, market share & the competitive hotel environment.
* Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
* Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
* Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
* Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
* Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
* Understand GEO source & ability to develop a plan to penetrate the primary markets.
* Develop/implement key segment strategy & managing key accounts (both existing & target).
* Design effective sales deployment schemes & market assignments.
* Develop sales goals designed to achieve budget & market share targets.
* Manage group pace measurement and set sales production goals.
* Manage sales activity & travel schedule.
* The position will be based at the property and is not remote.
Qualifications:
* Bachelor's degree preferred in Marketing
* At least 3 years' experience as a sales leader, with prior hotel sales experience.
* Experience dealing with/communicating with ownership groups and asset management.
* Proficient in managing/using sales automation (DELPHI) & PMS systems.
* Experience working collaboratively with revenue management.
* Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
* Excellent communication and presentation skills.
* Strong interpersonal skills and ability to work in a team environment.
* Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
* Must be proficient in MS Office including Word, Excel, and Power Point.
* Must be able to multitask and prioritize departmental functions to meet deadlines
* $115K/yearly
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