Director, Product Marketing
US-CO-Littleton
Attract-careers1
Req #: 94089
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: * Product Marketing Strategy * Lead the go-to-market (GTM) strategy for new wireless products, rate plans, value added service programs, and features. * Develop and maintain competitive product positioning that builds on the creativity * Collaborate with product, channels, pricing, brand marketing and care teams to align product initiatives with customer needs. * Product Launches & Lifecycle Management * Bring creativity and a challenger mentality to build on the disruptive plans for Boost Mobile. * Own cross-functional launch planning and readiness across internal and external channels. * Integrate marketing plans for product rollouts including messaging, creative briefs, and promotional strategies that align to brand marketing and consumer value propositions. * Monitor product performance, customer feedback, and industry trends to optimize positioning and features. * Market & Customer Insights * Use data and research to uncover insights about customer behavior, preferences, and usage. * Translate insights into actionable marketing strategies to improve acquisition and retention. Qualifications: * 8+ years of product marketing experience, with at least 3 years in product marketing for technology, consumer electronics, or subscription-based services. * Strong understanding of wireless industry dynamics, including product, pricing, and competitive positioning. * Proven track record successfully launching consumer-facing products and managing GTM processes. * Strong analytical, communication, and cross-functional leadership skills. * Bachelor's degree in Marketing, Business, or related field.
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