Digital Marketing Specialist (categorie protette lgs 68/99)
IT-Milan
careers
Req #: 27177
Type: Regular Full-Time
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Overview: SoftwareOne is a leading global software and cloud solutions provider that is redefining how companies build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications - and in parallel, to navigate and optimize the resulting software and cloud changes - SoftwareOne unlocks the value of technology. The company's 8,900 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON. Visit us at https://www.softwareone.com/en Responsibilities: DIGITAL MARKETING SPECIALIST (Appartenente alle categorie protette lgs 68/99) The Digital Marketing Specialist collaborates with the Marketing Manager in creating and executing the Marketing and Communication strategy of the company, through internal and external channels. The ideal candidate is an expert in online marketing strategies, responsible for planning, executing, and monitoring digital campaigns aimed at promoting the company brand, products, or services and generate sales leads through various online channels. This role combines analytical, creative, and technical skills to optimize a company's digital presence and maximize the return on investment (ROI) of marketing activities. Successful candidates will have: - recent Digital Marketing experience - deep knowkedge of Digital Marketing Automation and Website Content Management Platforms - knowledge of Adobe Creative Suite or Canva - professional English (min. B2) - creativity - problem solving skills - sense of collaboration. Responsibilities: Develops and implements, together with the Marketing Manager, digital marketing strategies aligned with business objectives Manages our Marketing Automation tool and creates digital marketing campaigns, events invitations, customer communications, etc Create and optimizes website contents/pages through our website content management tool Collaborates with company experts to create new contents, blogs and newsletter Develops an editorial calendar based on strategic goals, business needs, service launches, announcements and events. Manages the company social media accounts and creates contents/posts Manages and implement advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads Analyzes data and metrics to evaluate campaign performance and propose improvements Collaborates with local and global teams to ensure consistency in brand communication Collaborates with the Sales Team to help them in generating qualified leads Monitors market trends and innovations in the field of digital marketing Qualifications: * Experience in Digital Marketing, preferably from the technology industry Demonstrable track record of defining and executing highly effective content marketing programs. Outstanding written skills. Professional English (min. B2) Creative thinker Working knowledge of marketing automation platforms such as Marketo and Sitecore Knowledge of Adobe Creative Suite or Canva Outstanding organizational, planning, time-management, and process-creation abilities Hybrid work model requires office presence 2 to 3 days per week Mandatory: Elegible to be hired under "Categorie Protette" by 68/99 law. If you don't think the position is right for you... ... you can still send us your application and together we'll look for other job offers that might be a better fit. Maybe we can find another opportunity to start your journey at SoftwareONE. Interested in becoming a SWOmie? Sara Higuera, our Talent Acquisition Lead for Spain and Italy , will take you through the selection process and every step of the way.
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