Digital Marketing Specialist - Patient Recruitment

				Overview:

Medpace is a full-service clinical contract research organization (CRO). We provide Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through its scientific and disciplined approach. We leverage local regulatory and therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system, anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, employing more than 6,000 people across 40+ countries.

Responsibilities:

* Develop meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians;
* Manage media campaigns and develop recruitment funnels including use of Google Ads, Meta, radio, programmatic, and other digital advertising channels;
* Translate complex scientific concepts into simplified and approachable content;
* Manage online community, influencer, and advocacy support opportunities;
* Develop digital tools focused on patient engagement and awareness of the study in support of online engagement efforts;
* Review and analyze patient recruitment advertisement vendor campaigns and results;
* Work with preferred video development vendors to product site and patient training and educational videos;
* Work closely with graphic designers to develop an effective study brand and suite of materials; and
* May be responsible for other projects and responsibilities as assigned.

Qualifications:

* Bachelors in Marketing, Communication, Graphic Design, or Life Sciences;
* Minimum of 1-3 years of SEO experience;
* Experience in healthcare and/or clinical research industries is a plus

* Advanced knowledge of Adobe Creative Cloud, Canva, and MS Office;
* Knowledge of Google Analytics and online advertising;
* Sharp strategic and analytical thinking skills, ability to quickly adapt to changing trends and industry best practices;
* Excellent writing, editing, communication, organizational, presentation, and project-management skills; and
* Attention to detail and excellent oral and written communication skills.
			

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Medpace, Inc.

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