Digital Marketing Manager
Toronto, ON
Inteqna
Type: Permanent
Are you a Digital Marketing Manager looking to join an exciting high-tech company that is focused on delivering exceptional products for a global customer base? Inteqna Toronto is recruiting for a Digital Marketing Manager. Reporting to the Director, Marketing, the Digital Marketing Manager will be responsible for: Accountabilities: * Design SEO, PPC, SEM and lead capture campaigns * Continuously craft content, improve keyword density, and build and test landing pages on our client's website * Lead the posting of content, multimedia assets, images, and other front-end website enhancements, with accuracy and efficiency * Determine technical requirements for the scope of each project with the expectation that you will research and implement the new technology, deliver the objectives and monitor and maintain the content * Conduct appropriate quality assurance testing to ensure successful execution of each project * Provide in-depth PPC, Google Analytics, and KPI reports to management and assist with analyzing and summarizing data and trends for board and management status meetings * Acquire a working knowledge of the complete capabilities of our client's solutions through internal training programs * Maximize our client's website as a lead generation platform, through effective lead capture tactics Requirements: * Bachelor's degree in marketing or a related field * WordPress expert, including extending templates to reflect a company's brand needs * Fluency in Marketo is a must * 5+ years of digital marketing experience (B2B tech experience would be an asset) * 3+ years' experience working with Google products, including Analytics and AdWords tools * Familiarity with design software such as Photoshop * A self-starter with a track record of creating successful marketing campaigns that captivate an audience * Strong problem-solving skills and exceptional attention to detail * The ability to collaborate with team members while understanding their own accountabilities and deliverables * Self-motivated with a strong ability to multi-task and manage several competing priorities and projects simultaneously * Excellent communication skills, verbal and written * An understanding of strong customer service in order to delight our current and future customers * Technically inclined with a strong understanding of new and emerging web-based tools * The desire to work in a tech industry environment with a company that is growing at an immense pace Total Compensation Package: * 100% employer-paid health and dental benefits that begin upon your first day of work (no waiting period) * Posh mid-town Toronto location with a sleek new office * Semi-annual two-day company offsites * Shops and restaurants conveniently located downstairs from the office (that means you don't get cold in the winter or wet when it's raining) * Monthly awards (that's our term for employee recognition awards nominated by fellow employees) * The opportunity to also work alongside true sales and marketing professionals that will groom you to provide you with that competitive edge for future success * Corporate culture described as "upbeat, energetic, positive, supportive and employee driven". Apply: Please apply directly online or submit your word.doc resume to Nadia Boodram, Sr. Recruitment Specialist at nboodram@inteqna.com. Inteqna would like to thank all candidates for their interest in this opportunity. Due to the volume of resumes we receive we may only be able to respond directly to those candidates being selected for an interview. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection and placement process. We encourage you to visit www.inteqna.com regularly as new and exciting employment opportunities become available daily! Keywords: * Marketo, Digital Marketing Manager, Google products, Analytics, Adobe Photoshop, KPI, SEO, PPC, SEM and AdWords Alternate format available upon request.
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