Digital Marketing Lead
US-CO-Englewood
Attract-careers1
Req #: 93189
Type: Fulltime-Regular
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Overview: N/A Responsibilities: Digital Marketing Lead sought by DISH Network, L.L.C. in Englewood, CO. Drive campaign budgets, strategy, execution and performance to drive customer acquisition and retention. Coordinate hands-on-keyboard management of paid social media buys within Facebook Ads, while also having to make in platform optimizations from time to time within Meta, Google Ads Manager and other social media platforms. Drive strategy for media optimizations against multiple performance KPIs and provide insights and recommendations to LOB partners and leadership. Forecast for accounting, budgeting and media for each upcoming campaign. Work with internal brand and creative teams to request, test and optimize existing assets based off media insights, to support business and campaign goals. Work with analytics team on larger analyses and test-and-learn agendas such as conversion lift studies and support MMM model data integration. QA tag and pixel implementation, troubleshoot with IT, and external ad-serving platforms. Work with internal stakeholders to concept and launch new media strategies and campaigns across multiple lines of business including but not limited to Dish Network and Sling. Lead discussions across the marketing department, broader organization, and external partners like Meta, Google, ESPN and others to drive digital campaigns, conversion rate optimization testing and ensure marketing campaigns are executed holistically to deliver market share growth. Coordinate implementation of technology partners including but not limited to cross-device tracking, 3rd party ad verification and call tracking platforms. Qualifications: Requires Bachelor's degree (or foreign equivalent) in Marketing, Business Administration, or closely related field plus 3 years of experience in the job offered, paid search marketing role, or similar position, Also requires 3 years of work experience with/using the following (which may have been gained concurrently): * Data on bidding strategies * Conversion volume, cost per conversion, conversion rate * Search impression share and top of page metrics for competitors * A/B testing to identify most effective messaging and landing pages * ROAs for paid search programs * Google Ads * Google Ads Editor * Microsoft Ads * Google Search Engine * YouTube * Bidding on keywords * Google Analytics * Customized tracking * Engagement metrics such as user sessions, engagement rate, and conversion events
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