Digital Marketing Director (Remote - DC/MD/VA)
US-VA-Fairfax
Careers (External)
Req #: 7602
Type: Full-Time
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Overview: GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi‑channel digital programs, manages external relationships, and collaborates with cross‑functional teams to ensure marketing efforts align with business objectives. This position will be fully remote within the MD/DC/VA area. Responsibilities: * Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences * Lead demand generation, digital advertising, SEO/SEM, and email marketing * Oversee content distribution strategies * Manage and optimize marketing technology stack (CMS, CRM, marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.) * Analyze performance metrics, report on KPIs, and translate insights into action * Own digital marketing budgets, forecasting, and ROI measurement * Lead, mentor, and grow a team of digital marketers * Collaborate with sales, creative, and executive leadership to ensure alignment between strategy and business goals * Stay current on digital trends, platforms, and best practices Qualifications: Required Skills and Experience * Bachelor's degree in marketing, Communications, Business, or related field 8-12 years (or commensurate experience) * Proven experience driving demand generation and measurable growth through digital channels * Strong expertise in analytics, attribution models, and performance optimization * Knowledge and working experience with project management tools * Expertise with marketing automation and paid media tools * Excellent leadership, communication, and stakeholder management/oversight * Experience working with external partners and guiding cross-functional teams * Key Skills * Strategic planning and execution * Data-driven decision making * Team leadership and development * Budget management * Cross-channel campaign integration What Success Looks Like * Increased qualified program leads and event registration influenced by digital programs * Improved conversion rates, engagement metrics, and customer acquisition * Working with external SMEs, continue optimizing a well-integrated digital marketing ecosystem * A motivated, high-performing digital marketing team Preferred Skills and Experience * Experience in the B2B, B2G, technology, or media space This role is ideal for a strategic, analytical, and creative leader passionate about driving growth through digital innovation.
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