Digital Marketing Administrator
US-CO-Black Hawk
Careers (PNG Apply)
Req #: 122144
Type: Regular Full-Time
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Overview: We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more! Responsibilities: * Works with the Assistant Marketing Manager to develop and execute innovative strategic plans to increase customer acquisition, maintain retention and generate revenue from all omni-channels. * Provides assistance in the areas of advertising, property marketing and promotions. * Responsible for routing approvals for all advertising, promotions, social and events collateral. * Manages the planning, implementation, and oversight of digital signage projects. * Uses various digital management software to schedule and maintain current brand and promotional creative on all digital signage across the property. * Serves as a day-to-day corporate advertising contact, relaying important information on the status of deliverables, meetings, events, and other initiatives to Assistant Marketing Manager and internal stakeholders. * Assist with the creation of engaging, timely and easily accessible content for all social outlets. * Ensures adherence to established brand standards, guidelines, and voice in partnership with property outlets and external agencies. * Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. * Responsible for ensuring compliance with all regulatory concerns within area of responsibility and reporting potential issues to Management. * Maintains strict confidentiality in all departmental and company matters. Qualifications: * Bachelor's degree in marketing, Finance, or related area; or equivalent combination of education and experience. * Strong technical proficiency and knowledge in MS Office (Word, Excel & Outlook) and Teams. * Possess excellent oral and written communication skills; strong client interface and presentation skills preferred. * Must be able to work independently. * Excellent organization and collaboration skills. * Detail-oriented and willingness to learn and adapt with technology. * Knowledge of computers, Word and Excel programs and quantitative analysis skills helpful. * One (1) year of related experience required, preferably in Marketing. * Familiarity with current and emerging digital marketing trends. * Must have the ability to think critically and creatively. * Familiar with Adobe Creative Suite and Canva. * Ability to follow verbal and written direction.
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