Digital Experience Manager
US-NC-Greensboro
The Fresh Market
Req #: 127019
Type: Full-Time
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Overview: * Functional Management: Own the functional management of The Fresh Market website and mobile app, ensuring they operate smoothly and effectively. * Business Requirements: Create, own and manage all functional business requirements for The Fresh Market website and mobile app, ensuring thoughtful and detail-oriented documentation of business needs that align with goals and objectives. * Primary Marketing Contact for IT: Serve as the primary marketing contact with IT for website and mobile app functional management, facilitating seamless communication and collaboration. * User Journey Flows: Collaborate cross-functionally to develop user journey flows that drive business results and deliver exceptional digital experiences for our guests. * Digital Presence Management: Manage the digital presence for all store location data across the internet, ensuring accuracy and seo effectiveness for visibility. * Managerial Leadership: Manage the Digital Marketing Coordinator, providing direction, support, feedback, and mentoring to ensure individual and team success. Responsibilities: QUALIFICATIONS At a minimum, what you'll need: * Bachelor's degree in Marketing, Business, Information Technology, or a related field. * 5+ years of experience in digital experience management, preferably in the retail sector. * Proven track record of managing and enhancing websites and mobile apps to deliver exceptional user experiences. * Strong understanding of and skills using GA4 and Google Tage Manager * Experience leveraging Algolia to drive on-site search conversion * Understanding of UX best practices skills with the ability to interpret data and make data-driven decisions. * Excellent organizational and project management skills. * Ability to thrive in a fast-paced, collaborative environment. * Exceptional communication and interpersonal skills. * Ability to thrive in a fast-paced, collaborative environment. * Exceptional communication and interpersonal skills. Preferred qualifications: * Experience with website and app management for retail or grocery stores. * Familiarity with digital marketing tools and platforms. * Strong understanding of user experience (UX) principles and best practices. REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training. Qualifications: We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law. The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.
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