Digital Analytics Manager
US-AZ-Phoenix
External Office
Req #: 34279
Type: Full Time
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Overview: At RPM, we're in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve. Responsibilities: What You'll Do: Analytics Strategy & Architecture * Own the vision, roadmap, and governance for RPM's marketing analytics infrastructure. * Build measurement frameworks that directly connect digital activity to leasing outcomes. * Integrate datasets across platforms including digital services, CRM, and market data. * Design multi-touch attribution and incrementality models tailored to multifamily. Google Analytics & Tagging Excellence * Lead strategy, implementation, and quality control for GA4 and GTM. * Develop scalable tracking, event architecture, schema, and channel-level insights. * Ensure all tagging is accurate, privacy-compliant, and operationally sustainable. * Partner with internal and external teams to deploy advanced measurement solutions. Insight Generation & Data Storytelling * Build dashboards that uncover trends in occupancy, exposure, CPL, organic visibility, paid media performance, and resident behavior. * Surface insights proactively - highlighting risks, opportunities, and optimizations. * Translate complex analytics into clear narratives for marketing, operations, and executive leadership. * Analyze data to identify trends, anomalies, and opportunities, and present actionable recommendations to improve business outcomes. Cross-Functional Leadership * Partner closely with Paid Media, SEO, Email, Product, Operations, and Accounts to ensure analytics accelerates their performance. * Ensure visual reporting aligns with client-facing narrative and internal strategy. * Serve as the internal authority on measurement strategy, data quality, and insight design. Innovation & Optimization * Identify opportunities to integrate AI, automation, predictive analytics, and anomaly detection into reporting workflows. * Continuously push RPM forward in how digital signals are interpreted and acted upon. How Success Will Be Measured: Business Impact * Improved occupancy and lead quality through high-quality insights. * Reduced waste in marketing spend through better attribution and tracking. * Increased adoption and trust in analytics across the organization. * Clear identification of funnel gaps and optimization opportunities. Product & Process Impact * Consistent, accurate, and scalable data quality across all properties. * High engagement with dashboards and reporting tools. * Faster turnaround of insights, reporting, and recommendations. Qualifications: Physical Requirements: * May be required to sit or stand for extended periods of time * Must be able to read documents, computer screens and data * Must be able to hear and understand verbal communications in person and over the phone or computer * May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds * Must be able to operate a computer, keyboard, mouse and other office equipment Work Environment: * This is a hybrid role, requiring the associate to work in our Phoenix or Austin office 3 days per week * The office is an open setting which may include bright lights, constant noises and distractions
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