Demand Generation Specialist

				Overview:

As part of the Revenue Marketing team, you will own the strategy and execution of integrated demand generation programs that create pipeline and revenue growth for high-growth businesses targeting US-based customers. You will partner with Sales, Sales Development, Field Marketing, and Product Marketing teams in the US to deliver full-funnel campaigns aligned to growth goals exceeding 50% year-over-year.

You will sit within the Demand Generation team and reports to the Director of Revenue Marketing, playing a critical role in scaling predictable revenue in a fast-paced, global SaaS environment.

**Only CVs in English will be considered**

#LI-Remote

This position is also open to people with disabilities (PcD), in accordance with Law No. 8.213/91
(Esta vaga também é destinada a pessoas com deficiência (PcD), conforme Lei n  8.213/91).

Responsibilities:

You will plan and build multi-channel revenue marketing programs across inbound, outbound, ABM, nurture, and sales-aligned plays to support acquisition and expansion within US-focused markets. You will collaborate daily with US-based Sales, SDR, and Marketing partners to develop targeting, messaging, and enablement that improves funnel conversion and pipeline velocity. You will monitor and analyze performance metrics including MQLs, pipeline contribution, conversion rates, and bookings, using data to improve campaigns and support regular business reviews.

Qualifications:

* 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management for SaaS or technology companies
* Experience supporting high-growth businesses or segments operating at 50%+ year-over-year growth rates
* Hands-on experience building campaigns targeting US-based audiences, with a understanding of US and/or LATAM B2B buying motions and sales cycles
* Direct experience with marketing automation platforms (such as Marketo or Eloqua), CRM systems (Salesforce), reporting tools (PowerBI or Tableau), ABM orchestration tools (such as 6sense or Demandbase), and data tools (such as ZoomInfo or D&B)
* Strong analytical, project management, and prioritization skills, with the ability to manage multiple initiatives in a fast-paced environment
* Professional proficiency in English, with the ability to collaborate with US-based partners
			

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Avalara, Inc