Overview:
We are looking for a Creative Designer/Strategist to assist our creative team in developing innovative and effective ideas for campaigns, products, and other initiatives to bring those ideas to life. This role involves conducting market research and working closely with team members to ensure that design strategies are aligned with business objectives. We're looking for someone who sees strategy not as a constraint on creativity, but as the foundation that makes truly breakthrough work possible.
Responsibilities:
Developing Creative Designs and Strategies: Create innovative designs and concepts for campaigns, products, or initiatives, ensuring alignment with business goals through market research and data analysis -understand what is working and what is not. Help define visual direction for campaigns and product launches.
Collaboration: Work closely with the creative team to ensure that the creative output aligns with the overall strategy and meets audience needs. Partner with the Creative Director to maintain brand standards and develop clear creative vision.
Analyzing Results: Evaluate the effectiveness of campaigns, making data-driven decisions to optimize future design concepts and strategies.
Staying Current: Keep up-to-date with industry trends, consumer behaviors, and competitor strategies to inform creative direction. Evaluate market research and work closely with other team members to ensure that design concepts and strategies are aligned with business objectives.
This is a hybrid role working out of Milford, MA 3 days a week(Tuesday to Thursday)
Qualifications:
* Bachelor's degree in Graphic Design, Arts/Communications
* 5-7 years of experience in creative design/strategy, branding, or strategic design roles
* Design Software Proficient: Skilled in using industry-standard tools like Adobe Illustrator, Photoshop, and InDesign.
* Proven track record of developing successful campaigns for large brands
* Strong analytical skills with a good grasp of design principles, typography, color theory, and layout.
* Excellent written and verbal communication skills with ability to present complex ideas simply
* Proficiency in strategic planning tools, research platforms, and analytics software
* Deep understanding of digital marketing ecosystems and emerging media landscapes
#L1-Hybrid
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