Responsibilities:
As a Creative Manager of creative ideation, you will be a Team Leader for big ideas and red thread thinking that builds brand equity throughout marketing/advertising platforms, with team members executing concepts across OOH, Radio, TV, Paid Social and other Above the Line mediums. You will lead the "Big Idea" 360 process for all priority brands in the portfolio. This includes deliverables in both the US and global markets. As part of the ideation process, you may be hands-on or may manage external teams. It will be key to expand the in-house team's capacity in this space. The responsibilities of the Creative Manager include tightening strategic approach of client briefs, developing team members' capabilities, and owning external overflow vendor relationships. You will continue to refine cross-functional processes as the team expands into new global markets.
* Ensure our fiscal year growth by supporting all priority projects included in brand building blocks. Expand in-house capacity to achieve marketing and sales goals within allotted budget parameters. Save $500,000 minimum annually by completing assignments on time and on budget that otherwise would be outside agency expenses.
* Create new retail design projects as briefed, delivering on initiatives on defined timelines. Prepare mechanical art based on approved designs and liaise with Production and Procurement as part of a coordinated effort in ensuring highest quality outcome. Coach and train other designers to support retail end-to-end from concept to implementation.
* Lead a growing team of multiple designers to create compelling graphic design and communication materials for domestic and global brands. The growing team will support BTL needs, globally, including on-premise, off-premise, eContent & B2B needs.
* Manage graphics execution in coordination with Account & Strategy team. Assist with review and approval of proofs. Manage agency creative work on due to capacity constraints, as needed.
* Utilize PDS system to identify places for self improvement in order to improve effectiveness at job and achieve goals.
* Develop and follow an action plan to gain the skills, learning experiences & results needed to meet career goals. Develop and retain bench of managers and future leaders in the marketing organization. Personally connect and coach high potential talent.
* Ensure that world class customer service is provided to internal clients, agencies, vendors and consumers on a regular basis. Develop and maintain a method for systematic updates for internal customers. Successfully execute & manage design work in accordance with the priority setting on the project.
* Ensure those on the design team are focused on the right priorities and delivering on time. Establish systems to communicate status on design projects across the team, when they are being worked, and where they fall in overall priorities compared to other requests in the system.
* Create new retail design concepts for assigned initiatives on defined timelines. Prepare mechanical art based on approved designs and liaise with Production and Procurement as part of a coordinated effort in ensuring highest quality outcome. Coach and train other designers to support retail design end-to-end, from concept to implementation.
Qualifications:
MUST
* Ability to manage multiple projects at one time
* Working knowledge of MS Office Products (Word, Excel and Outlook)
* Proficient w/ Adobe Creative Suite
* Skilled in photography and video editing
* Bachelor's Degree
* 4 years experience with design agency or similar role
* proficient with adobe creative suite
PREFERRED
* Bachelor Degree in Marketing
* MBA
* 2 years Consumer packaged goods design experience
* 2 years Copywriting experience
Physical Requirements
* Strong communication skills
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