Corporate Mobile Sports Betting Marketing Manager - Sportsbook
US-NV-RENO
Atlantis Casino Resort Spa
Req #: 21597
Type: Full-Time
Overview: Come join Team Atlantis! As Mobile Sports Betting Marketing Manager you will be responsible for developing and executing comprehensive marketing strategies to promote a sports betting platform, acquiring new patrons, driving engagement, and maximizing revenue by leveraging various channels such as digital, social media, partnerships and promotional campaigns. Responsibilities: * Design and manage promotional offers, bonus bet structures, and loyalty programs to acquire and retain new and existing patrons. * Create a strong player acquisition strategy through the Sports betting mobile app. * Develop targeted patron acquisition strategies to attract new users through successful promotions, partnerships, referral programs and influencer marketing. * Manage patron lifecycle marketing initiatives to retain existing customers and increase their engagement with the mobile app platform. * Monitor guest feedback and implement necessary adjustments to marketing campaigns based on data insights. * Work closely with IGT to thoroughly develop and track all active promotions. * Manage the development and execution of multi-channel marketing campaigns across digital platforms (website, social media, email), traditional media (TV, radio), and partnerships with sports teams or leagues. * Develop creative content to promote the sports betting platform and its features * Oversee paid advertising campaigns on search engines, social media platforms, and affiliate networks to reach target demographics. * Implement effective strategies to optimize website visibility for relevant search queries * Analyze website traffic and user behavior to identify areas for improvement and conversion optimization. * Other duties as assigned. While performing the duties of this job, the employee may be required to stand; walk; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel crouch or crawl; talk, and hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus. Qualifications: * Strong understanding of the sports betting industry, including rules, odds, promotions, and market dynamics. * Proven experience in sports betting digital marketing, including paid advertising, social media marketing, and content creation. * Excellent analytical skills to measure campaign performance and make data-driven decisions. * Exceptional communication and collaboration skills * Bachelor's degree in marketing, business, or a related field. ***Must adhere to all appearance standards, including but not limited to no "visible" tattoos/piercings or unnatural hair colors. *** Atlantis Casino Resort Spa fosters a team working environment and an environment that is focused on Team Member recognition and appreciation. Some of the ways in which we accomplish this is by offering the following: * Comprehensive benefits (medical, dental, vision, supplemental coverage) * 401K retirement savings plan + discretionary match * Education Tuition Reimbursement Program * Paid Vacation * Holiday Pay * Recreation /Fitness Discounts * Weekly Resort Prizes * Career Development and Training Workshops * FREE daily meal * Internal Advancement
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