Copywriter
US-NC-Greensboro
The Fresh Market
Req #: 126914
Type: Full-Time
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Overview: The Copywriter should have a proven track record writing engaging content, with a strategic understanding of the guest experience across integrated campaigns. We are looking for a writer with experience and skills to maintain and champion the unique brand voice, while shaping marketing messages for owned and paid channels. This role requires a self-starter who is passionate about food, demonstrates knowledge of product and retail marketing trends and can balance quick-turn copy needs with conceptual creative assignments. Responsibilities: * Write guest-facing copy across multiple communication channels with equal skill and finesse. * Develop creative concepts to support new offerings, promotions, seasonal themes, integrated campaigns and multi-channel communications. * Collaborate with creative director, designers and marketing team members to create engaging concepts that maximize design impact and that support aforementioned marketing communication needs and other needs that may arise. * Assign work and guide freelance copywriters to ensure consistent brand tone and voice. * Think strategically to solve business problems and proactively improve effectiveness of creative and marketing deliverables. * Assist with turning high level, big picture ideas and information into effective guest-facing communications. * Produce a high volume of work, ensuring that key messages are optimized by channel. * Keep messaging on-brand and fresh to drive sales for recurring promotions. * Demonstrate a willingness to proactively find information and answers needed to ensure effectiveness and accuracy of guest-facing communications * Stay current on retail, industry and competitor creative and copy trends. Responsibilities: QUALIFICATIONS At a minimum, what you'll need: * Bachelor's degree in communications, English, journalism, advertising or related required * 5+ years' experience as a copywriter, preferably a blend of agency and client-side work * Excellent written and verbal communication and strategic thinking skills * Strong knowledge of the retail environment and consumer engagement strategies * Proven ability to write copy in a fast-paced environment, work with tight deadlines, and prioritize assignments * Demonstrated and extensive experience with short-form copy * Excellent attention to detail for proofreading * Interpersonal skills, ability to develop and maintain relationships across the company REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training. Qualifications: We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law. The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.
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