Overview:
Poland
Responsibilities:
The Convenience Business Development Lead (CEE) is responsible for executing Sazerac Convenience channel strategy in Central and Eastern European markets, beginning with building distribution for a dedicated portfolio and ensuring perfect store execution. Driving merchandising guidelines while building relationships and knowledge to adjust the way forward. This is a great chance to be part of the journey from the beginning - a new approach, requiring resilience and hands-on personality. This position reports to the Sazerac Regional Manager for Nordics, CEE and Benelux
Responsibilities:
* Closely working with Sazerac Regional Manager on Executing the Sazerac Convenience channel (customers such as Zabka, Circle K, Petrol station chains, etc.) strategy for Poland and other CEE markets - a new Approach, requiring resilience and Hands-On personality
* Proactively identifying and convincing potential outlets and ensuring in-store execution of our brands
* Independent building, managing and follow-ups of customer relations
* Development and closing of individual cooperation agreements incl. agreed listings and executions and business development in partnership with distributors.
* Manage third party merchandisers to scale the strategy execution into more outlets
* Building an own network of relevant industry contacts
* Close collaboration with Sazerac Regional Manager and distributors to align own tasks with aligned strategy
* Creating and analyzing reporting (volume, rate of sale and distribution points), tracking KPIs and providing proactive suggestions to improve the mutual business
* Organization of sampling and other consumers activation activities
* Organization and proactive participation in relevant trade shows
* Closely working with Sazerac Regional Manager and (trade) marketing teams to develop relevant POS Tools and Sales Folders
Qualifications:
Candidate Requirements:
* Highly motivated sales-oriented individual (self-starter and "drive for results" mindset) with hands-on mentality, excellent communication, execution, negotiation, influencing, and follow up skills
* 4+ years sales experience, preferably in spirits or beer, soft drinks industry in Poland and / or CEE markets
* Minimum 2 years of experience in developing business for spirits / beer / ready to drink / energy drinks categories in convenience (CVS) channel, experienced in generating new listings
* Demonstrated ability to build collaborative partnerships with distributors, trade customers, wholesalers and internal cross-functional teams - customer-oriented mindset
* Strategic thinker, fast adapter (flexibility) with strong acumen for excellent field execution (hands-on approach is needed)
* Creativity in building in store POS and CFA (Call for actions) activations
* Knowledgeable on local marketing and sales legislations
* Resilient, entrepreneurial and result oriented mindset
* Fluent in English and Polish. Additional languages are a plus
* Bachelor's Degree or relevant education
* Ability to travel up to 50%
* Valid driver's license B
* Capable to work in MS Office (Word, Excel, PowerPoint)
* Location: Warsaw, Poland
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