Content and Communications Coordinator (Marketing Copywriter)
US-ID-Boise
careers
Req #: 103090
Type: Full-Time
|
|
||||||||||||
|
|||||||||||||
Overview: At St. Luke's, we pride ourselves on fostering a workplace culture that values diversity, promotes collaboration, and prioritizes employee well-being. Our commitment to excellence in patient care extends to creating an environment where our team can thrive both personally and professionally. With opportunities for growth, competitive benefits, and a supportive community of colleagues, St. Luke's is truly a great place to work. We're looking for a creative storyteller and skilled editor to help shape the voice of St. Luke's across our Health System, Health Plan, and Foundations. The content and communications coordinator on the marketing team is responsible for completing writing and editing assignments, campaign materials and related projects in collaboration with creative team members, project managers and department leadership. This is a hybrid position with a minimum 20% in-office time. What you can expect The content and communications coordinator will work closely with designers to create compelling material across a variety of mediums-from health care brochures and fundraising newsletters to digital billboards and online advertisements, and everything in between. A successful candidate for this role can work independently, communicate clearly and edit closely. They must be a content-creation expert who is very comfortable with AP Style and can succinctly explain their style and grammar choices to partners when asked. The ability to understand sensitive rhetorical situations, such as when a person receives a disturbing medical diagnosis, and then apply that understanding to the editing process is an essential skill for this role. Digital marketing experience is a plus. Duties and responsibilities * Collaborating with marketing team members to fulfill production and editing requests from entities across the St. Luke's system and footprint; these include small asks, like editing patient letters, to multifaceted campaigns with multiple deliverables. * Writing and editing to specific design standards and space constraints (e.g., copy for a poster versus a newspaper ad). * Maintaining familiarity with AI as a creative tool; able to distinguish its benefits and pitfalls. * Researching, compiling, organizing and editing writing projects that can be long and complex. * Generating short-form taglines and copywriting for ads and digital media. * Writing scripts for video and radio. * Interviewing patients and writing articles on sensitive medical topics and personal experiences. * Staying current on HIPAA rules, AP Style changes and marketing best practices. Qualifications * Bachelors degree or experience in lieu of degree * Four (4) years' relevant experience Responsibilities: Under limited supervision, is responsible for the initiation and implementation of content and communication assignments, campaigns and projects in collaboration with team leadership. Serves in collaboration with the work group, designing, researching, reporting, writing, curating and producing content and communications. * Maintains responsibility for an assigned portfolio of work in collaboration with leadership. * Using advanced knowledge, is proficient in multiple styles and platforms, supporting needs for word and visual content, audio content and other types as requested. * Leads in the delivery of content products as conceived and planned, according to agreed-upon deadlines and in publishable form, subject to editing, copy-editing and other production conventions. * Builds on existing skills and competencies across platforms and types of content, including but not limited to internal communications, slide decks and deck content, webinars and other audio channels and platforms, news reports and journalism styles, social media styles, visual imagery, talking and talking points and other forms of content. * Collaborates with peers and department leadership to implement communications plans and build the supporting collateral to execute plans. * Aggregates and curates by archiving, tagging, retrieving and otherwise assuring content and communications access and continuity. * May act as a resource to lower-level colleagues. * Other duties and responsibilities as assigned. Qualifications: * Education: Bachelors degree or experience in lieu of degree * Experience: 4 years relevant experience * Licenses/Certifications: None
Share this job:
