Content Specialist
US-IL-Lincolnshire
Zebra Technologies
Req #: 110273
Type: Employee|Employee|Regular Full-time
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Overview: The Content Specialist is responsible for developing, adapting, and maintaining high-quality content for one or more industry verticals, ensuring alignment with audience insights, customer journey frameworks, brand standards, and business objectives. This role is critical in ensuring that content is technically accurate, credible, and impactful through close collaboration with Subject Matter Experts (SMEs) and cross-functional teams. In addition to content creation, the Content Specialist plays a pivotal role in content operations, managing the organization, versioning, localization, and deployment of assets across global channels. They act as a bridge between internal design and translation teams, applying robust content governance standards while experimenting with Generative AI (GenAI) tools to enhance the speed, consistency, and quality of content production. Responsibilities: Essential Duties and Responsibilities: * Develop and adapt content for assigned industry vertical(s) across all journey stages (Discover, consideration, decision) * Partner with SMEs and senior stakeholders to validate accuracy, refine technical depth, and ensure message credibility * Create and deliver hero assets (e.g., reports, whitepapers, presentations) and derivative assets (e.g., web copy, emails, one-pagers) * Performs as the copy expert and resource for marketing team, including designers and marketing managers * Develops content based on marketing objectives to help increase performance of campaigns * Writes copy as needed for miscellaneous projects, including marketing communications and presentations * Actively participate in planning, cross-functional reviews, and content retrospectives to ensure alignment and quality * Proofreads and completes content edits when necessary * Collaborate with internal translation teams to localize content for global markets, ensuring cultural relevance and language accuracy * Ensure translation workflows are efficient and align with deployment timelines for global launches. * Maintains current grammatical standards, specifications and documentation * Maintain content tagging, metadata, and organization in systems such as DAM, SharePoint, The Source, and Partner Connect * Manage the end-to-end content lifecycle, including localization, version control, and final readiness for deployment across global channels * Experiment with GenAI tools to accelerate workflows, prototype ideas, and enhance storytelling efficiency Qualifications: Minimum Qualifications: * Bachelor's degree in Marketing/PR, English or related field * 3+ years copywriting and editing experience * Writing samples will be expected Preferred Skills and Compentencies: * Strong writing ability with focus on copywriting for technology market preferred * Excellent attention to detail, editing, grammar and writing skills * Strong organizational skills * Ability to work collaboratively as well as independently on projects * Thrives in a fast-paced, deadline-oriented environment * Proficient in Microsoft Office and Adobe Creative Suite. AEM experience a plus * Understanding of online content strategy, voice and target marketing International and technology experience preferred; foreign language skills a plus Position Specific Information: * Travel Requirements: up to 20% * Hybrid schedule (3 days in office/2 remote) in Lincolnshire, IL Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
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