Content Marketer 3

				Overview:

The Content Marketer plans creates sources curates edits and manages strategic marketing content. This position reliably and independently produces accurate on-brand in-style compelling content that contributes to trackable business goals and aligns with the company's strategic priorities.

This position is remote and open to candidates in Brazil or Colombia.

Responsibilities:

* Write and edit compelling content, including but not limited to SEO-rich web copy, case studies, articles, e-books, emails, social media posts, video scripts, digital ads and more. This content will drive traffic, engagement and leads to contribute to customer acquisition and retention.
* Collaborate with a cross-functional marketing team to create and iterate upon a content plan, complete with strategic recommendations, for assigned coverage areas. Contribute to the development, maintenance and growth of the content plan.
* Consult with product and industry subject matter experts to surface messaging into compelling, error-free content that supports revenue growth.
* Adhere to brand standards and comply with editorial governance to ensure all content is consistent with the company's brand voice, style and tone.
* Leverage compelling storytelling techniques to create benefits-focused content that focuses on readers' needs.
* Collaborate with operations teams on content performance metrics to ensure content is measured against business impact.
* Manage the translation process for content, including sending materials for translation, coordinating stakeholder reviews, approving translations in the system, and facilitating implementation within the CMS.
* Work directly inside of CMS tools to optimize content creation, updates, and publishing processes for smooth, efficient workflows.

* Discover and apply burgeoning content marketing best practices.
* Provide feedback to other team members; may provide feedback to leadership on technical abilities of team.

Qualifications:

*  Bilingual fluency in Spanish and English (spoken and written)
* Bachelor's degree or equivalent experience
* Extensive background in content marketing, communications, and writing
* Proven ability to simplify complex ideas for easy understanding
* Skilled in collaboration and relationship-building across teams

* Thrives in fast-paced, deadline-driven environments

* Self-driven with strong attention to detail and organizational skills

* Expertise in creating clear, grammatically correct, and engaging content

* Significant experience writing digital content for websites, email, video, advertising, and social platforms

* Proficient with direct-response writing strategies and best practices

* Familiarity with content management systems (CMS)

* Experienced in using AI writing tools to enhance content creation

* Capable of managing end-to-end translation processes, including coordinating reviews, approvals, and CMS implementation

* Proficiency in AP Style

* Willingness to travel up to 5%

* Or equivalent education and experience to meet the role's needs
			

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Hyland Software