Complex Marketing Manager
US-CA-San Francisco
Management
Req #: 67166
Type: Full-Time
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Overview: The Complex Marketing Manager will work closely with cross-functional and cross-departmental teams to satisfy all presentation and analytical needs of the regional Sales and Marketing team. The role is an integral part of Highgate's Sales and Marketing activities that strengthen Highgate's profile in the market, overseeing the maintenance of business development and marketing collateral for the office, business planning, monitoring progress against planned priorities, and executing its strategy for major events. The role requires a highly organized, detail-oriented individual with good project management skills, understanding of hotel profit and loss statements and general hotel industry fundamentals, strong client service orientation, excellent written and verbal communications skills with an interest in commercial and business issues. Responsibilities: * Client Relationship Management - Working with the Marketing team supporting strategic client development projects, and regional client targeting initiatives. Provides overall support for activities that focus on target client projects * Business Development - Supports the Sales team to identify new business opportunities. Works with industry and practice groups to develop cross selling opportunities, and to implement strategies to capture those opportunities * Works as part of a project team on strategic projects/marketing opportunities * Marketing Collateral - Responsible for the development and maintenance of marketing collateral, where necessary. Updates Highgate information and relevant capability statements with respect to the office, including those appearing on Highgate's external website * Responsible for obtaining and verifying that information is readily available for use in Directory submissions, marketing materials, CVs and proposals * Support in the creation and aggregation of content for RFP submissions and presentations, working with Business Development team members and other discipline leaders throughout the organization * Assist with conference preparation/organization, including the design and creation of collateral for trade shows and conferences * Assist in the design of digital and print-friendly marketing materials. Materials could include, but not limited to: corporate decks, pitch presentations, brochures, flyers, print and digital advertising, web graphics, newsletters, email templates, press books, etc. * Work with cross-functional teams to create new design templates for frequently requested items, ensuring that templates are editable and customizable * Maintain and enhance presentation decks as needed * Ensure that all supporting marketing materials align with hotel and corporate brand guidelines * Maintain accurate data on portfolio and prepare summary statistics. Update key data points in presentations and graphics on hotel websites * Maintain digital image library for portfolio assets to be used across presentation materials * Profiling and Events development, to organize, coordinate and execute seminars, receptions and special events taking place in various markets. Responsible for creating and managing critical dates and timelines with respect to local events and sponsorships Qualifications: * Bachelor's degree in Hospitality or related field * 3+ years of relevant experience in the hotel or real estate industry * Strong analytical, problem solving, decision making, and organization skills. * Advanced Microsoft Excel and PowerPoint skills * Financial analysis & budget preparation experience * Excellent verbal and written communication skills * Prior experience making presentations to Executive Leadership * Highly motivated, disciplined and resourceful individual who is detail oriented * The ability to multi-task in a high-paced environment * Competency in hotel business plan underwriting and due diligence * Understanding of Smith Travel Research STAR and Trend reports
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