Channel Marketing, Advisor
UK-Bourne End
EMEA
Req #: 109007
Type: Employee|Fixed Term Employee|Temp Full-time
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Overview: The Channel Marketing Advisor will work closely with the ISV Channel Sales and the Global Partners Sales team in support of sales, partners, and ISV partners in the planning and executing of marketing plans and programs that increase Zebra market share. Will directly work with the partners that cover the regional market and develop and execute aligned channel marketing plans with targeted partners to address business/marketing challenges. This position will also own the development of annual business/marketing plans through collaborative planning processes aligned with Zebra's go-to-market initiatives with the unique strengths of each partner and deliver a plan with clear goals, objectives and metrics. We are offering 12 months contract! Responsibilities: * Strategize and align on the marketing initiatives with the CAMs (Channel Account Managers), Channel Sales Lead, BDMs and Channel Marketing Lead * Execute marketing and enablement plans for all partners utilizing a combination of MDF and Program Spend in the most effective manner that is aligned with established priorities and plans; Manage the yearly budget allocation * Develop and maintain the overall marketing plans and programs for channel partners * Monitor, measure and report plan performance against objectives to determine ROI * Lead product launch planning across the portfolio for the partners, channel sales team, aggregating information and plans by segment * Represent channel marketing in planning sessions, reviews and events as required * Provide and lead marketing support for marketing initiatives including event planning, content creation and communication * Manage, train and keep track of all partner activities managed through the program tool Vistex. Manage and approve all projects and budget * Deliver "Voice of Customer" insight for developing channel and marketing programs and other business needs/requirement * Identify the most effective and efficient marketing solution to address challenge (i.e. create and execute targeted campaigns, field events, executive programs, tradeshows, customer references, industry association events and telemarketing) * Accelerate go-to-market execution and close partner marketing capabilities gap. Boost partner go-to-market effectiveness and leverage the Marketing Accelerator platform (programs, tools, content) and associated marketing agencies to develop and execute the partner related marketing initiatives * Proactively and consultatively suggest potential marketing approaches to grow and accelerate revenue generation; Facilitate better decision making together with the channel account manager and partner * Collaborate with peers in the broader marketing organization to ensure a level of consistency is maintained with all market-facing activities * Educate the channel current promotions, product releases and programs as needed * Optimize and align investments with best-practices; Monitor and report performance metrics * Expand account penetration by establishing relationships in management, marketing and sales * Contribute to regional and global marketing strategy development to ensure alignment and readiness * Monitor, measure and report plan performance against objectives to determine ROI * Design, develop and execute marketing and enablement plans for targeted partners * Present an overview/status of the activities they are driving and the results they are achieving at a quarterly business review * Develop comprehensive regional GTM marketing plan with clear goals/objectives * Marketing performance reporting and quarterly review * Voice of customer insight and checkpoints * Business alignment with product/business unit stakeholders Qualifications: * Bachelor's degree or equivalent with business or marketing focus * In-depth knowledge of distribution (IT and Value Add) and partner routes-to-market * Experience transforming business objectives into marketing goals/strategies * Demonstrated ability to drive decisions, deliver results on short timelines, capable of managing multiple priorities in a fast-paced environment * Understanding of channel GTM readiness and health of the channel Benefits: * 25 days of vacation * Up to 32 hours paid time off per year to volunteer with a charity of your choice * Reward & Recognition scheme - earn points to spend online * Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments * Annual bonuses based on financial results * Yearly salary increases according to individual performance * Employee referral bonus for bringing New Talent to Zebra * Pension Scheme with a matched contribution up to 7% * Private medical and dental cover * Access to an innovative online learning platform * Cycle to work scheme * Employee Assistance Program
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