Business Travel Sales Manager
US-TX-Fort Worth
Management
Req #: 69573
Type: Full-Time
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Overview: The Business Travel Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments. He/she is also responsible for prospecting and closing on assigned accounts and territory to positively impact hotel revenues. Responsibilities: * Develop and implement a comprehensive sales strategy for the transient segment, aligning with overall business goals of the hotel. * Analyze market trends, competitor activities, and customer needs to identify growth opportunities. * Generating hotel awareness through sales efforts, familiarization trips, site inspections, and entertaining travel advisors and business travel account managers. * Collaborate with the revenue and marketing team to create targeted campaigns and promotions that attract transient customers. * Cultivate and maintain strong relationships with key clients (LNR and CNR), travel agencies, and corporate partners to ensure customer satisfaction and loyalty. * Attend trade shows and industry events and evaluate effectiveness to ensure a proper return on investment. * Conduct regular client meetings, presentations, and negotiations to secure business and meet revenue targets * Utilize systems for data analytics to track and analyze sales performance, market trends, and customer behavior. * Be fully capable of utilizing primary online tools for RFP solicitation and negotiations including Cvent Transient (Lanyon), hotel PMS, Delphi FDC, TravelClick (Agency 360/Demand 360), etc. Be able to analyze market conditions and account specific data to determine current account status and alter individual account strategies, as needed * Prepare regular reports for senior leadership, highlighting key insights and recommending strategic adjustments. * Develop a sales plan that addresses new business development, product management from a sales and marketing perspective, strategic sales alliances, and partnerships with companies. * Ability to set up and lead customer business reviews on a quarterly basis; collaborating with other Sales and Operations teams as appropriate. * Manage and optimize annual revenue goal and to achieve YOY key account revenue growth (room nights, ADR and revenue). * Ability to work with Revenue Management to provide guidance on pricing for customers under management and to share information related to customer feedback on future year expectations. * Having a deep knowledge of managed business travel programs, decision making and booking processes for local and national accounts. * Awareness of competition, top accounts, rates and sales strategies on an ongoing basis. Stays abreast of trends in the market. * Keep immediate supervisor fully informed of all problems or matters requiring his/her attention. * Prepare and submit required reports in a timely manner. Qualifications: * College course work in related field helpful. * At least 2 years sales experience in a hotel or a related field preferred. * High School diploma or equivalent required. * Must be skilled in Windows, Company approved spreadsheets and word processing. * Long hours sometimes required. * Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects. * Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner. * Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests. * Must be able to multitask and prioritize departmental functions to meet deadlines. * Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner. * Attend all hotel required meetings and trainings. * Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary. * Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives. * Must be able to maintain confidentiality of information.
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