Brand Manager II
US-CO-Englewood
Attract-careers1
Req #: 99737
Type: Fulltime-Regular
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Overview: Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience. Responsibilities: The Sling TV Brand Marketing team is accountable for driving the brand strategy, planning, messaging and consistency across the marketing organization. A big component of brand marketing includes the designing and execution of the experience plans. These campaigns are used to create a strong brand halo that improves perception and ultimately drives new customer acquisition. What Success Looks Like (Objectives): * Lead annual brand planning, communication plans, and strategic content pillar development from inception through deployment * Lead Brand TV and digital advertising campaigns, including creative asset development, creative brief creation, financial business cases, internal routing, consumer testing, and video production * Act as the primary point of contact for creative agency partners to develop integrated creative ideas and experience plans that span the consumer journey; lead the SOW development process for project-based or Agency of Record (AOR) partners and manage weekly status meetings * Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives; collaborate with the Consumer Insights team and internal agencies to develop marketing messages and claims for new products, services, and offers * Manage the brand marketing budget, including forecasting, tracking, accruals, and optimization of total brand spend * Mentor, coach, and develop direct reports to help them reach their full potential and achieve career growth Qualifications: Core Skills and Competencies (What You'll Bring): * Ability to parse diverse data sets to reach actionable insights that drive business outcomes * Exceptional capacity to influence and collaborate across functional groups including Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance * Strong interpersonal expertise that fosters team partnership and maintains organizational enthusiasm * Resilience and agility required to thrive in fast-paced, ever-changing environments while managing multiple high-priority deadlines * Advanced proficiency in AI-driven data analysis or marketing automation tools to optimize campaign strategy and execution Minimum Requirements: * Minimum Education: Bachelor's degree in advertising, marketing, business administration, or a related field * Minimum Experience: 7+ years of experience in brand marketing, strategy, production, or campaign management (must include TV production experience) * 2-4 years experience managing teams * Required Technical Skills: * End-to-end complex brand campaign management * Creative agency partnership and workflow management Visa sponsorship not available for this role
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