Brand Manager, Consumer Marketing EMEA
UK-Solihull
EMEA | English
Req #: 41791
Type: Regular Full-Time
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Overview: Join a team that is changing millions of lives. Transforming smiles, changing lives. At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible. Ready to join us? About this opportunity You will be responsible strategizing and leading customer-focused initiatives that help drive awareness and demand for Invisalign treatment via our Invisalign providers across EMEA. Working closely with local market teams, you will support in bringing the Invisalign brand and customer partnerships to life in individual markets, ensuring optimal conversion performance and patient experience throughout the patient journey. You will partner with regional and local agency networks to help manage localization and practice pull-through of our media campaigns, PR, social, influencer and experiential executions to ultimately connect consumers with Invisalign trained doctors. You will be responsible for managing customer relationships and championing the Invisalign brand strategy amongst key stakeholders. In this role, you will Responsible for the strategic development and implementation of customer-facing consumer marketing initiatives to drive awareness and demand for the Invisalign(r) brand, including: * Drive and own the consumer marketing strategy in local markets - working closely with the multi-disciplinary country leadership team and key Invisalign providers. * Own the local consumer lead funnel strategy for doctors, including associated strategic program ownership (Invisalign Experience Champions, Concierge program etc). * Own the brand strength customer win-back strategy and execution. * Drive the brand protection, governance and enforcement strategy. * Lead the large customer account/group account and co-funding strategy. * Raise the profile of consumer initiatives and drive brand value at key customer events (e.g. IDS) * Establish clear local market process of engagement - regular territory manager & doctor communication & training. * Customer toolkits and brand activation initiatives + adoption (e.g. Invisalign Smile Days). * Proactively represent the local markets and our customers providing insights and analytics for regional strategy development. * Use analytics and insights (including campaign ROI, and competition intelligence) to support execution of the marketing plan; * Identify and champion local growth opportunities in addition to the regional plan. Associated additional responsibilities may include: * Digital initiatives including web and search optimization * Consumer journey optimization and CRM * Strategic partnerships * PR and social media management * Influencer program * Event activations You will report into the EMEA Consumer Marketing Director. You will be based in our Birmingham headquarters, with regular travel within the EMEA region. Essential candidate skills: * Agency and budget management * Media planning * Messaging strategy creation and implementation * Brand management and campaign development/execution * Strong relationship skills to work closely with key customers, global, regional and local marketing teams. * Exceptional stakeholder management * Country Market analysis to support ROI expectations * Cross functional communication/coordination with the broader marketing teams, legal, sales and finance to support business growth In this role, you'll need * Strategic Thinker * Highly Organized * Action Oriented * Takes initiative / proactive * Strong communication and presentation skills * Results oriented * Strong time management skills * Expert in Powerpoint, Excel, Word, and overall computer organizational skills * Ability to lead and collaborate with cross functional groups. * Fluent in English a must. Fluency in French, German, Spanish preferred. * Education/Experience: * Bachelor degree or above, preferably in a marketing or business related field. * Minimum of 3-5 years of proven work experience in marketing or communications. * College degree (marketing, communication or similar - BA or MA). * Experience with market coordination (PR, creative, media agencies, local team coordination). * Excellent communication and presentation skills. Work schedule/hours Full-time position based in Birmingham. Regular travel required. Sound like a good fit? Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network. About Align Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials. By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work. We respect your privacy. Please review our Applicant Privacy Policies for additional information. Global Diversity Statement: At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time. Equal Opportunity Statement It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire. #LI-HYBRID #LI-GB1 Responsibilities: ABC Responsibilities Qualifications: ABC Quals
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