Associate Manager, Retail Media
US-TX-Frisco
US External
Req #: 134784
Type: Full-Time
Overview: Keurig Dr Pepper is seeking an Associate Manager, Retail Media to coordinate the development and execution of key retail media marketing plans. In this role, the Associate Manager of Retail Media will be responsible for overseeing KDP's retail media investments, working with National Media efforts to ensure full-funnel, tightly orchestrated media activation. Primary responsibilities include owning the master retail media calendar for a portfolio of KDP brands, identifying investment inefficiencies or overlaps, and acting as the primary connector between Media and Shopper agencies. The ideal candidate can effectively own the completion of large retail media plans by holding agencies accountable to timelines and supporting leadership in evaluating the performance of media execution to fuel in-flight optimizations. You will operate with autonomy to drive media return and ensure our brand comms and commercial priorities align with our retailer activation. What you will do: * Drive Campaign Development: Support the retail media portion of Integrated Media plans across a portfolio of brands, ensuring a full-funnel approach across KDP's connected Paid, Earned, Shared and Owned Media approach. * Support Commercial Efforts: Partner with Sales, Commercial, Omnichannel Marketing and Brand teams to develop retail media plans designed to hit company-wide goals * Own the "Single Source of Truth": Develop and maintain the master retail media calendar for a portfolio of brands, ensuring total visibility of all retail activity to prevent scheduling conflicts, ensure we hit JBP commitments and meet sales objectives * Drive Investment Efficiency: Proactively audit media plans to identify overlaps and opportunities for coordination, directly generating media savings to reinvest. * Optimize Asset Development: Coordinate asset requirements between Brand and Shopper agencies to ensure "Shopper-ready" assets are captured during National shoots, * Unified Performance Analysis: Aggregate performance data from disparate sources (Retailers, buying platforms, MMM, etc. ) to provide leadership with a holistic view of "Total Commerce" success in conjunction with our Measurement team. * Make Real-Time Media Optimizations: Go from insights on campaign performance to action in flight to ensure media plans maximize return. Responsibilities: * Bachelor's degree in marketing, Business, Communications, or a related field is preferred. * 3+ years of experience in planning, buying and/or measuring retail media with a focus on on-site media. * The "Hybrid" Background: Experience working with both National Media (Programmatic, Social, Video) and Retail Media Networks (Amazon Advertising, Walmart Connect, Roundel, etc.) is preferred. * Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies. * Agency Management: Proven experience managing agency scopes, timelines, and deliverables. * Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs). * Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making * Critical Thinking: Ability to look at two separate spreadsheets (Brand vs. Shopper) and visualize the conflict or opportunity between them. * Ability to travel ~10% of time. Qualifications: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.
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