Associate Director Marketing
TR-Şişli-Istanbul
EMEA | English
Req #: 41604
Type: Regular Full-Time
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Overview: Join a team that is changing millions of lives. Transforming smiles, changing lives. At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible. Ready to join us? About this opportunity You will manage a team of marketing professionals to generate core clinical and business insights on targeted customer segments. You will develop and execute strategies that address key customer barriers, ultimately driving customer utilization. You will provide end-to-end leadership - from serving as voice of customer and sales partner in guiding product roadmap activities. This position will report directly to the EMEA VP Marketing, based in Switzerland. In this role, you will * Lead and develop the Turkish marketing function, directly coaching a team of 3 people. * Lead the development of local strategic marketing plan * Analyze reports and other data sources that gauge the health and growth of the business * Leads cross-functional teams in creating and executing tactical plans that support Align's business strategies. * Manage & measure budget associated with key strategies * Development of portfolio strategies and design * Lead on implementation of B2B Brand Messaging * Partner with finance to define local pricing strategies * Build strong network with prominent KOLs and industry partners * Lead the management of key strategic agency partners * Develop strong local and regional internal network * Work closely with local ASMs on strategic elements of marketing plan * Lead on driving local initiatives from conception through to Go-To-Market Plans * Leads inter-departmental initiatives (both locally and/or on behalf of the EMEA team) In this role, you'll need * BS or BA required; MBA strongly preferred * 10+ years of marketing experience * Fluent in Turkish and English * Leadership: The ability and experience to lead a multi-functional team, leading their thinking and earning their support/respect through initiative, action and drive for results. * Brand Strategy & Experience: The ability to craft a differentiated strategy that drives sustainable competitive advantage. * Strong Insights & Business Analytical skills: The ability to identify customer needs/insights and market trends, * Marketing Planning, Execution & Communications: Proven ability to develop and implement robust business and marketing plans to effectively achieve business goals. * Product Management: The ability to nurture an idea from conception to launch and execute with excellence to exceed revenue and profit targets. * Change catalyst: experience of initiating and delivering change through agility and coaching. * Be willing to travel up to 30% of the time Sound like a good fit? Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network. About Align Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials. By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work. We respect your privacy. Please review our Applicant Privacy Policies for additional information. Global Diversity Statement: At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time. Equal Opportunity Statement It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire. #LI-MD1 #LI-HYBRID Responsibilities: ABC Responsibilities Qualifications: ABC Quals
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