Answer Engine Optimization Specialist
US-CO-Littleton
Attract-careers1
Req #: 97496
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: Candidates must be willing to participate in at least one in-person on-site interview. The Answer Engine Optimization (AEO) Specialist is responsible for optimizing site visibility across both traditional search engines (Google) and AI-powered answer engines (LLMs). This role focuses on ensuring our site is structured, authoritative, and eligible for AI-generated responses. You will conduct technical audits, perform QA on new pages, and monitor the evolving landscape of generative search to identify strategic opportunities for growth. Key Responsibilities: * Technical Optimization & Audits: Perform comprehensive technical audits to resolve issues related to crawling, indexing, and site architecture; implement schema markup to enhance eligibility for AI citations and lead the strategy for marking up dynamic content (e.g., real-time pricing/availability) so AI agents provide the most current information * Testing & QA: Conduct SEO/AEO testing for new pages, including checking indexability and rendering. Write detailed specifications for development teams to ensure best practices are met * Monitoring & Performance Tracking: Configure and maintain tracking implementations to measure AEO signals, AI-driven referral visibility, and traditional search rankings; monitor LLM crawling behavior and perform sentiment analysis * Reporting & Data Analysis: Maintain reporting systems using Google Search Console, Adobe Analytics, and SEMRush; report on performance trends across local, shopping, and generative search results * Strategic Research: Stay ahead of Google algorithm updates and shifts in AI platform behavior, translating platform changes into actionable recommendations Qualifications: Education and Experience: * Bachelor's degree or higher * 2-3 years of experience in AEO, SEO, or digital analytics * Experience with or exposure to Google Search Console, SEMRush, and Adobe Analytics (or similar web analytics platforms) Skills and Qualifications: * Strong ability to collaborate cross-functionally to implement data-driven technical recommendations * Precision in managing machine-readable data and structured content to ensure compliance with AEO best practices * Ability to identify, diagnose, and resolve technical issues related to robots.txt, sitemaps, and Core Web Vitals * Foundational understanding of HTML, CSS, and JavaScript as they relate to search engine crawling and rendering Visa sponsorship not available for this role
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